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Self Storage Direct Mail

Fill more units. One mailbox at a time.

RV

Oversized spaces

To: Future Renter

Moving / 5 miles

Targeted rental campaign

Presort STD / Print run 01

Need more space?

Unit 137

Extra room. Right when you need it.

Drive-up / 10×10

Check availability

89¢TargetedMail

Data + Print + Postage + Mailing

An illustration of a Fill By Mail campaign: a 10×10 Self Storage postcard reading “Need more space?” for Unit 137, an RV storage postcard behind it, the mailing side of a targeted rental campaign addressed to a future renter, and a production label reading 89¢ targeted mail — data, print, postage and mailing. Example creative, not a real facility or a real recipient.
Start MailingSee How It Works

Moving/5 miles/137 pieces/$121.93

Service options

Choose how you want to mail

Three ways to reach your market, priced per mailed piece. Every one of them has no monthly fee — pay when you mail.

Lowest cost

EDDM

55¢per mailed piece

$0/month

Reach the neighborhood.

Targeted mail

Targeted mail

89¢per mailed piece

$0/month

We set it up. You run it.

We handle it

Managed targeted mail

99¢per mailed piece

$0/month

We set it up. We run it.

No monthly fees. If you're not mailing, you're not paying us.

Every option, per mailed piece

EDDM
55¢each
Targeted mail
89¢each
Managed targeted mail
99¢each

No mailing quantity minimum on targeted mail. EDDM follows USPS carrier-route and quantity requirements. See full pricing

How it works

Four steps, start to mailbox

  1. 01

    Choose your audience

    Select from available targeting and geographic options — the area around your facility and the kind of household or business you want to reach.

  2. 02

    Choose your postcard

    Start with a Fill By Mail self storage template, or upload the design you already have.

  3. 03

    Choose how many

    Send one, twenty, hundreds or thousands. There is no quantity minimum and no volume tiers.

  4. 04

    We handle the mail

    Fill By Mail handles the data, printing, address processing, postage and mailing.

See how it works in detail

Now choose who gets the next one.

Don't just mail more. Mail smarter.

Choose who you want to reach and where you want to reach them. A campaign to fill climate-controlled units and a campaign to fill RV spaces should not go to the same list.

Illustrative example5 Miles radius
W Lakeshore AveE Lakeshore AveMill StBirch RdCreekside DrRIVERSIDE PARKYour storage facility

Illustrative neighbourhood, not a real location or live data.

Who?
Where?

137

Targeted postcards

$121.93

Available targeting options vary by campaign and data source. 89¢ per mailed postcard includes account and facility setup, creative help, targeting setup, filter setup, audience/data help, first campaign setup, help learning the system, you decide when and how much to mail.

Now make it yours.

Start with a template. Or make it yours.

Choose a self-storage postcard design or bring your own finished creative. The price is the same either way.

Popular unit size

Need more space?

Ask about first-month pricing

10×10 StorageFill By Mail

Already have a design?

Upload your own

Bring finished front and back artwork from your designer or a previous campaign and use Fill By Mail for the audience, printing and mailing. Same price, no design charge either way.

Uploads open when accounts do

Selected template: 10×10 Storage · Demo creative

Questions

Common questions

How much does self storage direct mail cost?

With Fill By Mail you pay per mailed piece and there is no monthly fee. EDDM is 55¢ a piece, targeted mail is 89¢ a piece if you run the campaigns, and 99¢ a piece if we run them for you. Mail 1,000 targeted pieces and pay $890. Elsewhere in the industry, cost is usually quoted as separate charges for data, printing, postage and handling, often on top of a monthly retainer, which is why comparing providers is difficult.

What does the Fill By Mail price include?

Targeting data and mailing list usage, address processing, printing, mail preparation, postage, and mailing. You are not asked to calculate postage separately or add a data fee on top, and there is no monthly fee on any option. EDDM is a lower rate at 55¢ a piece and does not include targeting data, because it goes to every address on the routes you select.

Is there a minimum number of postcards?

Not on targeted mail. Most direct mail providers require 500, 1,000 or 5,000 pieces before they will run a campaign; Fill By Mail is built so a storage operator can mail the prospects that exist today instead. EDDM is different — USPS sets its own minimum and maximum piece counts per postal route, and no provider can waive those.

What is the difference between targeted direct mail and EDDM?

Targeted mail goes to specific addresses you have selected using data, so you can narrow to the households or businesses that fit your campaign. EDDM goes to every address on a chosen carrier route, with no selection within the route and no addressing. Targeted mail gives precision from 89¢ a piece; EDDM gives coverage at 55¢ a piece, and the difference is mostly the targeting data. USPS also sets its own minimum piece counts for EDDM, so it is not suited to very small quantities.

Is there a monthly subscription?

No. There is no monthly fee on any of the three options — you pay per mailed piece and nothing else. If you are not mailing, you are not paying us. There is no signup fee and no setup fee either.

More answers on pricing, targeting and EDDM. There is a longer guide to direct mail for self storage, a breakdown of what goes on the postcard, and a cost per move-in calculator. The resources library collects the guides and calculators in one place.

Get started

Ready to Fill By Mail?

Choose your audience. Choose your postcard. Choose your quantity.

EDDM
55¢each
Targeted mail
89¢each
Managed targeted mail
99¢each

Get a sample postcard in the mail — sample program coming soon